About Sky Stack
Sky Stack is a branding and revenue systems consultant, speaker, and co-founder of RESRVD AGENCY based in Boise, Idaho.
He helps entrepreneurs turn their identity and expertise into a brand, then builds systems designed to turn that brand into revenue. He also created Rare Persona™, a framework for building a personal brand around a person’s identity, experience, and point of view.
What I do
I help you turn who you are into a brand people can see and understand, then build systems that make you profit handsomely from your work.
Everything I do starts with your identity. Your brand and strategy is all centered on who you are, your story, beliefs, skills, instincts, and way of solving problems.
We always start together with your DNA as an entrepreneur. Together, we put words to what comes naturally to you and connect your expertise to problems people want to solve.
My team and I then turn those ideas into your message, content, visual identity, funnel, websites, and offers.
Someone should be able to encounter your brand and understand who you are, what you do, and why they might want to work with you in a split second. If they don’t, I haven’t done my job right.
From there, I connect your brand to a way of doing business: how people find you, become leads, get follow-up, and buy. Colors and fonts are great, but brand revenue systems are one of the fastest ways to make a return on your branding. I use social selling, content marketing, automation and AI where they help keep that work moving.
I connect how you present yourself with how people become customers, so your brand and business systems work together when someone is ready to buy.
HOW I GOT HERE
I first opened Photoshop as an 8-year old kid, and just never stopped. Design gave me a way to turn an idea in my head into something other people could see.
I got my first client at 12, making T-shirt and sticker designs for a local skate shop. As a teenager, I played in bands and DJed, and I took on flyers and social graphics for shows. We sold out show after show, and I learned the power of branding and hustle from those concerts.
I later went on to start my own concert promotion, apparel, and media company–Pariah Reign.
As I worked with the top EDM artists in the world, I couldn’t help thinking about personal identity. How does it all come together to create stage name, a visual style, and someone’s presence so they all tell a story about who they were. My interest in identity carried into my branding work with entrepreneurs and people whose businesses depend on their expertise.
I started multiple agencies spanning everything from med spa to coaching/consulting, using branding and revenue system to create over $10M in client results.
Why I created Rare Persona™
I created Rare Persona to help rare people build rare brands that create instant recognition and authority.
Your experiences, beliefs, skills, and way of seeing a problem give you material to work with. I help others recognize you in an instant and express it clearly through your message, visual identity, and content.
My aim is for people to read your website or watch your videos and get a sense of what talking with you would be like. Your brand should help people understand how you think, what you care about, and why your work might matter to them.
AI and personal brands
I install AI across brand strategy and revenue systems, helping entrepreneurs express their ideas and connecting that work to leads, follow-up, and sales. My team and I cover AI revenue agents, AI content systems, marketing automations, dashboard building, custom app development, and custom systems integration.
I also host AI For Personal Brands, an online community group focused on how to use AI to grow and manage your personal brand.
INTERVIEWS AND CONVERSATIONS
Million Dollar Branding Masterclass with Sky Stack: An interview on Matthew Folkvyn’s YouTube and podcast about brand building, congruence, and revenue generation.
Headsmack with Paul Povolni: Episode 51, a conversation about identity, design, and personal branding.
ClickFunnels Radio: Episode 758, on personal branding for coaches, authors, and speakers.
The Business Shift: Episode 69, “Scaling Your Business Sky-High w/Sky Stack.”
OUTSIDE WORK
I’m a dad and husband first and foremost.
When I’m not building brands for myself and others, I love to spend time outdoors, play music, and train.