This Will Help You
- Get crystal clarity on WHAT your brand and message is
- Get access to the "neurobranding" checklist from Harvard University & other top brain researchers so you can "hack" your audience's psychology for increased authority, conversions, and engagement
- Make sure your social media profile graphics are never cut off again between i
- Have perfect social media graphics that don't get cropped or cut off when seen on different devices
- Be able to find your perfect video angle + build a kickass studio backdrop
- Know how to set up a world-class community content funnel that helps leads get pre-sold on working with you BEFORE they get on a call
- Be able to use the "28 Laws of Organic Copywriting" to easily increase your brand's engagement and reach
- Run Meta Ads™ "brand testing" campaigns to find your next high-converting community, podcast, or product name
- Optimize your ideal client avatar to such precision that your content brings them out of hiding and gets them drooling to work with you (even if it's a better-paying, higher-quality client than you've gotten before)
- + So much more
Get the 'Brand-In-A-Box' Special Offer TODAY
And get access to 25+ templates, SOPs, and guides you can use to level up your brand NOW.
Why this exists
In my experience everyone teaches *how* to get clients.
But nobody actually talks about *what* gets clients.
Especially in a crazy time like 2024 when we’re in a “trust recession.”
Maybe you’ve noticed it.
The dollars aren’t exactly gone from the economy, but the people who usually buy from you seem to be fewer and far between.
And when you do get one on the phone, they’re highly skeptical, jaded, love giving you objections, and are highly protective of their purse strings.
Now, you and I both know there are a million different tactics to getting clients out there.
Social, ads, cold outreach, podcasts, longform, shortform, email, JVs, SEO… the list goes on.
And you probably heard half a million really good client-getting tactics during this summit.
Now, while tactics are great and have their place…
…even the best tactics will fail if you have the wrong strategy.
Here’s what I mean.
People won’t buy from you until they buy into you.
Meaning that unless you can get someone to first buy into your brand, your company, your vision, your methods, your results…
…it doesn’t matter WHAT tactics you use to get clients — they won’t work.
Hell, in this “trust economy” they’ll barely even get a new prospect’s attention.
And on the slight chance that you’ll do you’ll be met with more of the same sh**ty resistance you’ve been getting on sales calls all year.
- I just don’t think now is the right time…
- I’ve been burned before and want to really be sure before hiring someone again…
- Can you send me more testimonials and results…
- I’m talking with a number of different providers about this and don’t want to say yes until I talk with them…
- I can start when I get another client…
- I just don’t think anybody can help anymore…
- I’ve done it all and nothing works…
- You’re all the same anyway…
- Check back in a few months and we’ll see where we are…
You can try every tactic there is under the sun to get clients, but you’ll always get these responses from them.
Unless you change your strategy and first build a brand.
THE OLD WAY VS. THE NEW WAY
Old way vs. new way — original huh?
Well, I wouldn’t say this if the newer kids on the block like Alex Hormozi, Alen Sultanic (old timer but newer to the public), Hamza, and Iman Ghadzi weren’t CRUSHING IT by doing things a different way.
While older internet marketing “gooroos” are running their brands from 2018 strategies and are LOSING $500,000 a month but don’t know why.
Allow me to break it down real quick.
The old way is pure direct response — make the words do the selling.
“If I can just find the magic script or the right messaging, it will all work for me.”
And FOR SURE this used to be all you needed.
*Used* to.
But then, more sellers started finding the magic words…
They started “funnel-hacking” and copying each other’s marketing and offers word for word…
Headlines became more outrageous…
Companies started making waaaay too big of promises than could ever be kept (so big the FTC had to step in)…
And the entire effectiveness of direct response plummeted because everyone was abusing it.
As much as I hate to say it as a marketer myself, sometimes we do ruin everything (at least the worst of us do).
And what got ruined the most?
The trust and hope of the people who you want to become your clients.
Now none of them believe the “magic words”.
They’ve already been a sucker for someone with good messaging.
Which actually really sucks if you’re good at what you do.
Because even IF you are good enough you can deliver them “10 dream clients a month on auto-pilot”… nobody in their right minds will believe you because they’ve heard it a thousand times and got burned by it more than once.
All of this has a crazy negative effect on your life and business.
- You keep using the wrong strategy to get clients...
- So you spend more and more time doing more "2018-style" marketing just to get some sales...
- So you cling onto every lead and call that comes your way (even when they're totally broke or unqualified)...
- So you don't get the kinds of high-caliber clients, payments, testimonials, and referrals that could actually take your business to the next level...
And this cycle repeats… and repeats… and repeats… and repeats…
Until you either give up… or you change strategies.
But what if you did things the new way.
Like Hormozi, Hamza, Matt Gray, Justin Welch, Iman Ghadzi, Alex Becker, and Alen Sultanic.
You can love ’em or hate them, but you can’t argue that these guys don’t stand a head or two above the rest of the market.
Everything they touch seems to turn to gold.
They’re rolling in followers. Their content gets seen millions of times a month.
If their businesses aren’t growing at a crazy rate now, it’s because they’re full and on a waitlist.
They could quit now and be rich forever.
Each one of these entrepreneurs follows the “new way.”
And they play a different strategy than the playbook from 2018.
What strategy is that?
Each one of them focused first on building a brand.
They didn’t ask for people to buy from them.
They instead asked for people to buy into them.
Buy into their story, buy into their method, buy into their past results, by into their philosophy, buy into their vision.
Which has an almost magic effect.
Because ironically, once you have someone bought into to you, it’s really easy to sell them on something no matter what the tactics.
Why?
Because you’ve already done the hardest part — earning a seat at the table of their decision-making.
Your brand acts like the Trojan Horse to get past their defenses…
They’ll finally give you attention vs. the other guys who are still using the old ways to break down prospects’ defenses.
And once you’ve made it past their walls, you’ll start finding more and more people have already decided to work with you before you even know their name.
And so you start making predictable, scalable cash because…
- You have effective branding, the right marketing strategies, and good marketing tactics
- You get the right people paying attention and lower the guard
- You now get inbound leads and easy sales conversations
- You sign up more happy, high-quality clients who get results that others want
Pretty awesome, huh?
See for yourself.
OK... SO HOW DO I KNOW THIS WORKS?
I know this works because it’s what I needed.
A few years ago, I was making just below $3k/mo doing marketing for a local bank.
Every day I had to wake up put on a button-up shirt, belt up my scrawny waistline in some scratchy dress pants, and squeeze my feet into dress shoes that killed my feet.
All for less than $3k/mo.
It was a low point for sure haha.
I had just shut down my concert business a few moths before.
And my entire life felt like it was wasting away in a cubicle, waiting for the clock to hit 5pm.
I had told the company I didn’t belong behind a desk. I wanted to go out into the world, network, and help grow the bank in other ways.
But my boss knew I was too good at content, marketing, and branding to be set loose. I was their secret weapon and needed to be chained behind my computer screen, making TV sliders, social posts, and website updates about the new credit card promotions.
I hated it so much that I inevitably started feeling depressed.
I could barely get out of bed in the morning and would roll into the office at 11am, drinking 4 Red Bulls and six cups of coffee a day just to get by.
I’d miss so many hours every week that I’d have to come into the office to work late nights and weekends to make up my “50 hours a week” (the picture of me on the left where you can see me slowly dying inside? That is during one of these late night cubicle sessions)
Want to know the worst part about all this?
It wasn’t that I almost got fired multiple times…
It was that I wasn’t growing a business even though I knew EXACTLY what I needed to do to build my own brand (I was doing it for the bank quite well).
Here was the worst part.
Even though I KNEW what to do…
and I had the exact skills needed to pull it off…
and I had built tons of brands for others before…
I never took the time to take my own brand seriously.
That is until 2023.
Go figure, I didn’t last long at the bank. I quit before they could finally fire me and then started my first agency.
But while the agency money was decent, I could barely sleep at night because I knew my business was 100% dependent on referrals.
And if anyone left, I wouldn’t have the slightest clue how or where to find someone who could replace them.
So when my two biggest clients both left at the same time at the end of 2022, I was screwed.
Nah, I’ll be real with you.
I was f***ed.
I went from ~$20k/mo down to $0 of revenue.
With bills, a daughter, a new fiance…
And so in January of 2023 I had to make a choice.
I could either bet on myself to do the thing I do best (but do it for myself first instead of other people)…
…or I could go back to sitting in a cubicle, wearing a button-up shirt, and making FAR less money than I knew I was worth.
So I decided to put in the time to build my brand like my life depended on it. (In a lot of ways it did)
And here’s what happened:
- I went from $0 to $33k in sales in the first month
- I started getting invited to speak to masterminds and podcasts
- I had leads reaching out to me asking if we could work together (versus having to chase referrals)
- And I started signing high-income clients that could pay $10k+ for what I used to charge on the side for $500
Now my life looks a lot different from the guy working at 8pm in a dingy cubicle.
I wake up early because I want to.
I show up to work in ripped skinny jeans or whatever the hell I feel like wearing that day.
I have the kind of “Dream 100” clients people would KILL for. They value my expertise and pay me handsomely for it.
And I have an amazing loyal audience that feeds me plenty of leads, new clients, and cool opportunities.
I get invited to speak at amazing events like the High Level Expert Summit.
I have a network of 7 & 8 figure entrepreneurs I get to call friends.
I don’t say this to brag or to seem arrogant. I can come off as direct in my copy but deep down I’m a pretty chill dude.
All of this happened because I started to take my brand as seriously — no — more seriously than I did any of my clients.
Instead of neglecting my brand while I ran around putting out fires, I finally put the brand as my priority.
And it made all the difference (It can for you too).
What YOU're getting
TEMPLATES
9-Figure Brand Book Template
This is the exact brand book template that I’ve created to use for 7, 8, & 9-figure clients, ready for you to fill-in-the-blanks with your brand so that your team and freelancers know EXACTLY how to keep your brand strong.
Social Media 'Safe-Zone Templates' (Canva & Photoshop)
Never get your profile graphics cropped off again on desktop, mobile, or tablet with these easy-to-follow templates and guidelines for Facebook, YouTube, Twitter / X, and LinkedIn (always updated).
GUIDES
Superhuman Authority Framework
The most important story you can tell is your origin story. This will help you get crystal clear on what kind of origin story you have (“Batman” vs. “Bane”) and how to tell it to mesmerize any audience.
Authority Signals Handbook
Immediately get them to see you as an expert. This will give you the neuroscience shortcuts to putting out content, branding, photos, and graphics that instantly build authority with your audience.
Respected Personal Brand Blueprint
This is the 4-part framework so you can reverse-engineer how people like Alex Hormozi and the other “new school” entrepreneurs get MASSIVE respect in the marketplace.
Multi-Offer Social Handbook
This is the exact content strategy you need to run 1 brand with multiple offers and how shared brand values allow you to “shortcircuit” conventional content wisdom and sell more with less posts.
Profile Domination Guide
This shows you how to optimize a profile and build an audience from scratch, no matter what niche you’re in or what you sell.
7-Figure Profile Swipe File
This breaks down 6 popular bio formats you can use, abuse, and steal for your profiles, each used by 7+ figure online entrepreneurs.
SOP'S
The Brand Strategy Generator
By the end of this document you’ll have a bonafide brand strategy and positioning you can use to start dominating content and signing more clients.
5-Minute Brand Voice Creator
This process gives you easy questions you can answer in less than 5 minutes to know EXACTLY what your brand voice is and how to communicate your voice to your clients, audience, and team.
Hollywood Office Bundle
People judge a book by its cover, they can’t help it. And these days there are more videos than books.
These SOPs show you how to create a stunning video presence and office backdrop for Zoom, Lives, and Video Rercordings.
28 Laws of Organic Copywriting
I’ve done over 1,000,000 impressions with text-based organic content from small social media accounts, and this is everything I’ve learned about how to write social media copy that spreads and sells.
Diamond-Clarity Ideal Client Profile Creator
This is the best ideal client profile / customer avatar creator on the market today.
I’ve seen almost everything at this point and nothing comes close to giving you the right prompts, questions, and content angles to hook in big, BIG clients with your content.
Facebook™ Group Cash Machine Bundle
Facebook™ Groups are still a cash cow in 2024… if you know how to do them the *new* way.
This walks you through how to exactly set up your Facebook™ group for the best lead flow & email capture, what to post in to get inbound leads, and how to be an actual “leader” of your Group instead of a salesy value-taker.
The Neurobranding Checklist
This checklist full of evidence-based “neurobranding hacks” researched by Harvard and other reputable universities gives you the cheat codes to subconsciously increase your authority, conversion, and engagement.
Bonus: The OBS Masterclass Training
This 45-minute walkthrough will you how to use setup and OBS, the most popular software for streaming Facebook Lives, recording VSLs and podcasts, and creating Reels from your client calls.
ALL THIS... FOR THE WILDLY LOW PRICE OF $297
FREQUENTLY ASKED QUESTIONS
My goal is to always deliver outsized value.
I want this offer to be so good at $297 that it makes all other $297 offers look dumb and overpriced.
And I also want you to buy this, say, “F***, I get all this for just $297 ????? I wonder what would happen if I paid him more?”
So yeah, it’s good. And it’s cheap. That’s the point.
Nope! Everything is delivered directly to your inbox.
No membership portal, nothing new you need to sign up for, no passwords to keep track of, no apps you need to download.
Just a folder link sent to your good ol’ inbox.
Yes! There are also Photoshop .PSD files included for each social site.
Yes! I’ve used these methods to sell $10k+ coaching offers and agency offers.
I’ve also have had clients use these resources and find success too in both coaching and agency niches.
Yes, 100%.
Only about 10% of the content inside the Brand-In-A-Box is Facebook-specific tactics like group setup.
The rest are timeless strategies and platform-agnostic tactics you can use on Instagram, LinkedIn, TikTok, Twitter, or whatever the hell other platform they invent in the future.
Sky Stack and RESRVD AGENCY are not affiliated with Facebook™ in any way. Facebook™ is a registered trademark Facebook™ Inc.